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Virgin Mobile turns Spitzer scandal into marketing gold

Thomas Ricker, @trixxy
March 14, 2008
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Poor, poor client number 9, Eliot Spitzer. Having suffered a humiliating week in the US press, corporate Canada is now taking its shot at the disgraced New York governor. That's the actual print ad which Virgin Mobile will run in Toronto newspapers this week with the following subtext:

"At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."

Let's just see if Spitzer swallows the jab, or comes out fighting this unauthorized use of his image. Full text blow-up after the break.






[Via Textually]


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