Nielsen & Charter track second-by-second viewing, know you love Hannah Montana
Not content to let Tivo and TNS have all the second-by-second viewer tracking fun, Nielsen has teamed up with Charter Communications to track every moment of viewing from 320,000 households in LA. Nielsen is the most famous rating system, but so far its lagged behind the competition in pulling data directly from set-top's, although even that doesn't tell the whole story. Without its traditional system, there's no way to tell what people really watched, or if they just walked away ten minutes into the Knight Rider remake (We watched all the way through cuz we love The Hoff that much). As far as the viewers tracked (consent is not considered necessary), we just hope they're watching HD.
[Via BlogRunner]
