Xbox 360 with Blu-ray to spark price war with Sony PS3?

Sponsored Links

Thomas Ricker
April 2, 2008 4:23 AM
Xbox 360 with Blu-ray to spark price war with Sony PS3?
DigiTimes is feeling pretty confident about the rumors they started yesterday regarding the Xbox 360 with integrated Blu-ray. They are so confident that they're predicting a price war as Microsoft takes on Sony's PS3 at its own game. Their sources claim that the Blu-ray Disc drive will cost Microsoft between $95 and $100 -- much higher than the $18 to $20 DVD drives already found in the Xbox 360. Microsoft is of course, expected to sell its new Blu-ray rig at a loss as is customary in the console market. Sony may then be forced to lower the cost of the PS3 and/or retaliate by increasing Lite-On's cost for the Blu-ray components (like the BD-ROM pick-up heads) purchased from Sony. Whatever the result, the competition would be nothing but good news for consumers of HD media... you know, if the rumor is true.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget