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T-Mobile loses magenta suit against Telia, we try not to laugh

Nilay Patel
May 28, 2008
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Well, would you look at that -- our good friend Deutsche Telekom seems to have lost a lawsuit it filed against rival European wireless carrier Telia over its use of the color magenta in its logo. The Danish Eastern Regional High Court today ruled that Telia and DT don't compete directly in the Danish market and that Telia isn't using the same magenta shade, leading the court to overturn an injunction DT sought against Telia's use of the color. On top of that, the court further ruled that Deutsche Telekom has to fork over 1.5M kroner ($316,188) in court costs and attorneys' fees to Telia, which probably stings a little more than having to share a color. Of course, now that magenta is the People's Color, maybe DT should look into playing a little nicer, don't you think?

[Thanks, Andreas]



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