Latest in Ads

Image credit:

Billboards with facial-recognition software trickling out

Nilay Patel
June 4, 2008
Share
Tweet
Share

Sponsored Links



Putting cameras in billboards to measure how many people look at them isn't a new idea, but it's starting to get a little more creepily-high-tech, with several advertisers now using facial-recognition software to record things like age and gender. A company called Quividi has supplied camera-equipped ads to McDonald's in Singapore and Ikea in Europe, and it's now bringing the tech to the States, where it's been deployed in New York in ads for A&E's The Andromeda Strain mini-series and in Philadelphia in train station ads for the Philadelphia Soul. Another company called TruMedia Technologies has supplied similar tech to about 30 locations in the US, including malls in Chesterfield, Missouri, Winston-Salem, North Carolina, and Monroeville, Pennsylvania. None of the systems currently record or store video, but no one's ruling that out as a possibility -- and even worse, there's talk of gathering racial data in an effort to even further target ads. Great, now we have yet another reason to break out the Nixon mask every time we leave the house.

[Via Techdirt]



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Facebook is shutting down its Pinterest-like experimental app

Facebook is shutting down its Pinterest-like experimental app

View
Microsoft and Bridgestone launch real-time tire damage system

Microsoft and Bridgestone launch real-time tire damage system

View
Curiosity rover starts its 'summer trip' to next Martian destination

Curiosity rover starts its 'summer trip' to next Martian destination

View
Tom Hanks: 'Absolute heartbreak' that 'Greyhound' won't debut in theaters

Tom Hanks: 'Absolute heartbreak' that 'Greyhound' won't debut in theaters

View
CommStar will launch a relay satellite to talk to astronauts on the Moon

CommStar will launch a relay satellite to talk to astronauts on the Moon

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr