Thermalright's computer case is all cooling, all the time

We've seen a few heatsinks in our day, but Thermalright is taking things to the inevitable extreme with the new case it was showing off at Computex. The whole unit is pretty much one big radiator, with a bunch of internal heatsinks and heatpipes worked in for good measure -- the only fan is the one on the power supply. Apparently one side of the case if for the processor, while the other side cools the graphics card, with a nice 150 watts of heat dissipation per side. What with this, and that Xbox 360 heatsink they were showing off at this show, it looks like Thermalright is quickly carving out a niche for itself when it comes to cooling overkill. No word on price, but this thing can't be cheap.