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AMD's Cinema 2.0 demo: "you won't just play movies, you'll play in them"

That's a bold promise AMD. Nevertheless, a cinema-realistic gaming experience is exactly what they demonstrated yesterday in San Francisco. Cinema 2.0, according to AMD, is "a milestone achievement in ultra-realistic and interactive visual computing." Perhaps, but then the marketing-speak launches into unnecessary hyperbole with AMD calling its new teraFLOPS chip at the heart of the demo -- the RV770 GPU -- "more powerful than every generation of game console every brought to market combined." Really AMD? Last we counted there were about 13 million Cell processors scattered across the PS3 terra firma. But we'll assume that you're referring to a mythical mashup of a singular PS3, Xbox 360, Wii, PS2, etc. with a little Magnavox Odyssey sprinkled on top. Still, you might find the hype warranted when you realize that the demonstration was powered by a single PC loaded with a pair of (future) consumer-grade AMD RV770 graphics cards, Phenom X4 9850 processor, and 790FX chipset. Take a look for yourself in the video after the break.