Panasonic working on 37-inch OLED TV? They'd better be.
![](https://s.yimg.com/ny/api/res/1.2/ClRlOB_LZO.T6kshisSWbw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTg3Mg--/https://s.yimg.com/uu/api/res/1.2/llZYotFEADvwjj6p0H3r6w--~B/aD01Mjc7dz00MjY7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2008/01/toshiba-oled-tv-prototype.jpg)
No, really... morerumors of Panasonic shifting R&D yen into OLED televisions? Oh you betcha, albeit this time with the specifics of a 37-inch OLED targeted for a retail launch in the next three years. Japanese newspaper, Sankei Shimbu, is reporting that the OLED panels will be produced on a parallel assembly line at Panasonic's new IPS Alpha factory. Without offering any specifics, Panny did have the decency to confirm that it's working on OLED technology -- something we already knew about. With consumers and editors alike awestruck by OLED display technology and Sony and Samsung already official committed to delivering medium to large panels in 2009/2010, only the chatter of Panasonic not pursuing OLED as a future panel technology would surprise us.