87% of PlayStation 3 owners watching Blu-ray movies? Survey says yes
![](https://s.yimg.com/ny/api/res/1.2/xtv91a2gAVYFdiBokNi8eA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NA--/https://s.yimg.com/uu/api/res/1.2/xz1rI4PSwPXSFyqFeijBdQ--~B/aD0yNDY7dz00NDA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2008/07/ps3-godfather-blu.jpg)
Buried under predictions that 2012 will bring dominance for Blu-ray over DVD and breaking news that the PS3 just may have had a hand in winning the format war the Entertainment Merchant's Association 2008 Annual Report on the Home Entertainment Industry holds survey results showing 87% of PS3 owners reported they watch Blu-ray movies on their console. That's a stark contrast to last year's NPD survey indicating 60% of owners didn't even know it played them. We don't know what's behind the jump, be it better marketing/consumer education, or something wrong with how one the surveys were conducted. You can mull that one over during the fast money round while also peeping results that say 22% of HDTV owners think they're watching HD programming, but in fact are not -- not like we haven't heard that before.
[Via PS3 Fanboy]