Apple App Store now live!

You can't purchase anything yet but you can sure as hell browse around. The trick: search for a known application or publisher like AOL. Got it? Good, then backup to "App Store" in the navigation menu. We've got AIM messenger, Twitteriffic, and the Apple Remote control application all for free and an endless supply of games including Super Monkey Ball and more. See anything you like?

Update: All apps appear ready for purchase and download now.

[Thanks, wAko]

Read -- link to AIM to get your started [warning: iTunes URL]
Read -- All iPhone Apps
Read -- All iPod touch Apps
Read -- All free Apps