E Ink responsible for Esquire's flashing magazine cover

Nary a month after an E Ink exec asserted that e-newspapers would be going commercial by 2009, in flies word that a forthcoming issue of Esquire will likely be the poster child for the change. According to David Granger, Esquire's editor in chief, rags have generally "looked the same for 150 years," but all that will change when 100,000 copies of the September issue arrive on newsstands with a flashing electronic cover. The E Ink technology used will be exclusively available to Esquire until 2009, and the blinking "The 21st Century Begins Now" text will sadly fade after the battery runs dry in 90 days. Still, there's at least some chance the issue will wind up in the Smithsonian, and an even bigger chance magazine racks everywhere will require Kanye-approved sunglasses to even look at in just a few years.