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RED brings the trademark pain against LG's Scarlet HDTV

Nilay Patel
August 18, 2008
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You wouldn't think that anyone in the market for a $3,000 handheld camera capable of shooting 3K HD at 100MB/s would somehow get confused enough to end up with a mediocre LG plasma TV, but it seems like the folks at RED are worried -- the company's lawyers are preparing an opposition to LG's filing for the "Scarlet" trademark, and they've filed for their own mark. It looks like RED is getting pretty serious about protecting its marks -- president Jim Jannard is politely asking RED fans to include a trademark disclaimer when they post about the company's products, and he says that the proceedings against LG are "just the tip of the iceberg." Honestly, we think RED's going to have a tough time selling a judge on the likelihood of confusion between a consumer-oriented HDTV and a decidedly pro-grade camera, but we've been surprised in the past -- we'll see how this one plays out.

Read - Jim Jannard forum post
Read - Request for extension of time to file opposition




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