While our primary drool allotment will be directed at Philips' new 8mm LCD concept
, Philips also has some new for-realsies LCDs here at IFA potentially worth your time. Leading off the pack is the LED-backlit 42PFL9803 FlatTV (pictured), a 42-inch set with 128 segments of LED for a purported 2,000,000:1 dynamic contrast ratio. The set runs at 100Hz, has a 17-bit "Color Booster" for a wide gamut, and even does a bit of 2nd gen Ambilight for good measure. Essence (42PES0001) is another 42-inch, 1080p display, but stakes its claim on thinness, measuring 38mm (1.5-inches) deep, and has a single cable running to a connectivity hub which doles out the audio, video and power. 100Hz and wide color gamut are all here. Finally, Philips is doing up a new generation of Aurea sets with new 37-inch and 42-inch 1080p displays, which offer up "Active Frame" transparent frames to reflect the Ambilight surrounding the set. The displays also offer 100Hz, 30,000:1 contrast ratios and 2ms response times. No word on price or availability for any of these, which is starting to sound like the official theme of IFA 2008.