Sony launching Reader refresh next month?
![](https://s.yimg.com/ny/api/res/1.2/KUhRPAvc9RfG4UDvifnZUw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYwMw--/https://s.yimg.com/uu/api/res/1.2/1.Oga4m_macwd7Tc.PJ0_Q--~B/aD0zNzc7dz02MDA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2008/09/sony-reader-october.jpg)
Sony isn't exactly going for subtle in the invitation to its upcoming event on October 2nd. In addition to that picture up above -- which is decidedly bookish, if you ask us -- the press event is being held in "Bookmarks Lounge" at the "Library Hotel" in NY. If that's still too obscure for you, perhaps the "join Sony Electronics as we open a new chapter on digital reading" will tip you off. Yes, Sony did recently improve the Reader's software to work with more booksellers, but the hardware of the PRS-505 itself is nearly a year old, and Sony has found itself decidedly out-Kindled. Our money's on a new Reader, or barring that, some subtle, Sony-esque potshots at Amazon for having the nerve to show up late to the e-book party and swipe all the glory. Those jerks.