You've encountered them before. Those guys. Them. Next to the ISK spammers, they're a plague within EVE Online.
They have gibberish names and sit in ice belts all day in exhumers, macro controlling large mining operations. At the first sign of trouble they gang warp out to safety. Or they're automating courier missions in an endless procession of macro'ed industrials, day in and day out. Or they're part of the infinite army of 0.0 ratting Ravens that automatically warp to a safespot and cloak once someone enters the system. They're all in China, right? The macros are all used by large ISK farming operations where people work in 23/7 shifts... right?
Apparently, that's wrong. EVE-Mag is running an article written by a self-proclaimed macro'er. Only he doesn't work in a sweatshop in a developing nation. He doesn't grind long shifts for ISK. He's an American in his early thirties, with two kids and a family dog. Just a regular guy. He writes under the pseudonym "EVE Player" and poses a question to his readers, "I have macro'ed the holy crap out of certain video games. I've been doing it for more than 8 years now so tell me; at what point did you notice your EVE experience going down the tubes because of me? I'll bet your downward spiral really has nothing to do with me macro'ing, now does it?"