Creative sheds some hype on Zii 'stem cell computing'

Joseph L. Flatley
J. Flatley|01.02.09

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Creative sheds some hype on Zii 'stem cell computing'

Pretty big talk, Creative, for such a mysterious product. According to information gleaned from an email that's making the rounds, Zii is "revolutionary" -- in fact, it's about to change everything you know. Everything. The company says they've invested over 10 years, over one billion dollars, and 10,000 man-years (that's a lot of men! and years!) on "stem cell-like silicon that is able to grow and multiply into different solutions and ecosystems," which will "better lives beyond our imagination." Has your mind been blown yet? No? Just wait until you "discover incredible recession-friendly business opportunities that enable you to thrive and prosper." Just what we need in the midst of these turbulent times. Of course this begs us to ask the question: if life as we know it is over, couldn't they have spent a little time coming up with a name other than Zii? And might there be a better place to announce this epoch-making discovery than booth #30651 at CES?

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