Microsoft Xbox video marketplace ad banned for being misleading

Apple isn't the only one to run afoul of the UK's Advertising Standards Authority, now that one of Microsoft's recent ads (embedded after the break) promoting its video rental service has been banned. Challenged because it fails to mention the viewing window (24 hours after pressing play / 14 days after download,) the board agreed, saying users may be influenced to purchase on the basis of being able to download and keep movies, which currently they can't. Microsoft argued that the ad was too short to get into the details of its DRM requirements, but maybe next time they'll hire one of the fast talking individuals from oh-so-many pharmaceutical ads for the last second disclaimer.

[Via Joystiq Xbox & CVG]