Apple experiments with iTunes Pass: it's not what you think, and it's lame

If it seems like Ma and Pops over at the iTunes store are toying with the idea of subscription music, look again. The iTunes Pass is more akin to buying a season of Celebrity Rehab: long-time Depeche Mode fans can put down $18.99 to get everything the band releases between now and the seemingly arbitrary date of June 16, 2009, including the new single, various promotional bits (remixes, videos, etc.) and the Sounds of the Universe album when it's eventually released. The audio comes in iTunes Plus (256kbps / AAC / no DRM) format, and while Apple doesn't say exactly what you'll be getting, the company promises that you won't wind up paying more for the pass than the value of everything you receive. Of course, what we'd really like to see is this sort of a deal for a band that didn't peak twenty years ago. In the meantime, we'll be catching up with Depeche Mode the way nature intended -- during the weekly spin of Personal Jesus at 80's Night.

[Via Tech Digest]