Vodafone's music catalog goes DRM-free for mobiles and PCs

We were wondering (seriously, it has been on our conscience at night) which carrier would be the first to go completely DRM-free in respect to its music catalog, and now Vodafone has stepped in to claim said throne. This week, the operator has inked deals with Universal Music Group, Sony Music Entertainment and EMI Music to bring tunes to handsets and PCs sans any nasty DRM, and for those who already downloaded DRM-laced files in the past, they'll be able to upgrade to DRM-free without a charge so long as they do it soon. And to think -- something like this would've been stopped cold at the drawing board by record label execs just a few years back. Desperate times call for desperate measures, right?