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Pure Digital founder talks of Flip Video's future

Darren Murph
April 7, 2009
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When we got wind of Cisco's $590 million acquisition of Flip Video-maker Pure Digital, we immediately came to grips with the fit. After all, Cisco's been dying to pull another Linksys for some time now, and what better to expand its consumer electronics presence than with a cheap-o camcorder that's ripe for the addition of WiFi. Bigwig (and Pure Digital founder) Jonathan Kaplan recently sat down to talk about the product's future, and unsurprisingly, he definitely mentions the integration of Cisco's "strengths" into the handheld camcorder. Furthermore, he's hoping that an entity as large as Cisco can get the Flip Video line overseas, and he's also quite big on "building the brand." The takeaway? Don't be alarmed when a WiFi-equipped, streaming-capable successor hits the scene at CES 2010, complete with automatic upload-to-YouTube functionality.

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