Akamai sees more publishers switching to HD video online

Sure Akamai sponsored a new IDC whitepaper finding smooth video and high resolution is important to most online audiences -- services it is conveniently positioned to help provide -- but that doesn't mean the results are wrong. Last year a similarly self promotional survey found 75% or broadcasters planning HD online and in the last twelve months we've had an explosion of HD on the net, from the Olympics and NCAA Championships to Netflix, Amazon, MLB and YouTube to 1080p from DirecTV, DISH and VUDU. Key results of the 2009 analysis? Publishers need HD streaming to keep up with the competition, video quality is important, and high definition means users will stick around longer. Notable in its absence is the complaint many have about downloads and streams, no high quality / surround audio. Just an idea for the 2010 survey guys.