Schematic's Cannes touchwall identifies users via RFID, almost escapes gimmick status

We love us a good multitouch wall experience, sizing up and rotating irrelevant bits of media like the Tom Cruise wannabes we are, but this new multitouch wall unveiled by Schematic at the Cannes Lions advertising festival almost brings the tech into the realm of relevance. The main innovation is the identification of specific users through the swipe of an RFID badge, allowing multiple users to operate the display simultaneously with personalized data and "social" functionality. Schematic's dream really is a Minority Report-style world of advertising, but until that chilling future is fully realized, we suppose we can handle a few gimmicky multitouch walls and half-developed socializing functionality in the near term. Hit up the read link for video.