Sony's 32GB Memory Stick Pro-HG Duo HX proves that product naming is hard

What's not to love here? Just look at that handsome blister pack, ready to mince flesh in your enthusiasm to get at Sony's largest and most convolutedly named Memory Stick PRO-HG Duo HX. The 32GB stick is rated at 20MBps reads or 15MBps writes when using the bundled USB adapter. Imagine, had you purchased pretty much any device other than that Cyber-shot, Handycam, or Alpha shooter from Sony you could have been enjoying 30MBps read/writes from 32GB SDHC class 10 cards. Nope, no availability date or pricing announced, how could that information possibly be useful in a press release?