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Tesla goes Big Apple with Chelsea showroom

Tim Stevens
July 15, 2009
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It's a time of dire news for auto manufacturers, with losses widening, dealerships closing, and whole brands disappearing. Not so for Tesla, which despite all that bickering up top has managed to scrounge together the funds to open up a shop in Chelsea in western Manhattan, a swanky area full of art galleries and the beret-clad people who frequent them. No surprise, then, that Tesla has outfitted the walls of this new dealership with large prints of its very own manufacturing process -- probably not earning it much cred in the 'hood. Annual operating cost is estimated to be a cool $1.5 million, pocket change by GM and Toyota standards, but surely a little more significant for a small company like this. Tesla used the space to show off the 2010 Roadster, which we still don't have full details on, but have heard features slightly improved circuitry, a locking glove box, and WiFi to enable remote, wireless diagnostics. Surely a Tesla-branded application store of some sort can't be far behind.

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