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LG releases first official shots of BL40 "New Chocolate"

Chris Ziegler
July 29, 2009
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We've already got a pile of evidence taller than the BL40 itself that told us LG's latest Black Label device was that ultra-wide, glossy red and black slate we've seen floating around -- but now, for the very first time, it's totally official. The company has just released the first fully-revealed press photos of the phone that it's calling the "New Chocolate," an homage to one of the phones that brought it to the dominant industry position it enjoys today. So, is the BL40 going to help it continue that dominance? At a glance here, yeah, we'd say there's a pretty good chance.

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