ASUS to launch Eee-book reader this year?

According to DigiTimes, ASUS president Jerry Shen says he plans to launch an Eee-branded ebook reader by the end of 2009 at the earliest. That's a tasty nugget of news all on its own. However, what would DigiTimes be without adding some good ol' Taiwanese rumor-mongering? As such, they add that MSI is investigating the reader market as well. But that's just common sense, we don't need "industry sources" to tell us that manufacturers are looking for ways to make money in new markets now do we?