Video: Tech21's iBand protective case and its mystical, magical, non-Newtonian goo

If you're the clumsy sort you have absolutely no shortage of protective cases and coatings to shroud your pricey gadget in, but most are ugly, bulky, and likely ineffective. The iBand from Tech21 isn't particularly attractive nor svelte, but after watching the video below there's little doubt about its effectiveness. It's made of a substance called d3o, which is a fancy orange non-Newtonian substance, starting out stretchy and gushy but, when put under pressure, hardening and protecting its precious contents. We've seen this stuff applied to high-impact applications like motorcycle armor, but we're glad to see gadgetry getting a little attention too. The video is a bit curious as it appears that the d3o is just applied around the edges of the case and yet the enclosed device survives a face-down landing, but it's an impressive demonstration nevertheless. Right now the £15 ($25) iBand is only available for the iPhone and iPod Touch, but future gadgets should receive the oobleck treatment soon.

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