NPD: Mac owners are bigger gadget nerds than PC owners

Sponsored Links

NPD: Mac owners are bigger gadget nerds than PC owners

There's no easy way to say this so we'll just spit it out: Mac owners are bigger gadget nerds than PC owners. At least that's the conclusion drawn in NPD's 2009 Household Penetration Study. NPD concludes that Mac owners not only own more computers than the norm, they also own more types of consumer electronics -- the average Apple household owns 48 consumer electronics devices compared to 24 in the average computer household. In fact, NPD suggests that "Apple household owners' actions and purchases can be used by the industry as leading indicators for hot new products and adoption." Unfortunately, there's no direct mention of Linux PC owners because they usually still live with their parents. Oh!
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget