Windows Phone commercial is confusing for a variety of reasons
![](https://s.yimg.com/ny/api/res/1.2/MV3kYMH6tARtv7yTccolgA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU4NA--/https://s.yimg.com/uu/api/res/1.2/nI7.vLvsdzHdR9GtyaBhaw--~B/aD0zNjU7dz02MDA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2009/10/10-11-09windowsphone.jpg)
Okay, so we understand Microsoft is trying hard to rebrand Windows Mobile as Windows Phone with the launch of WinMo 6.5, but this commercial -- labeled with AT&T logos in the US but also running unlabeled worldwide -- doesn't seem to do a good job of pointing out that Windows Phone is a platform and not a device. In fact, if we didn't know better, we'd think that the HTC Pure is, in fact, the "Windows Phone" -- even though the dude in the spot is holding a totally different generic device. See how that could be weird for people? It's almost confusing enough to distract from the jubilant anthropomorphic app icons in tights. Video after the break.