Esquire's Augmented Reality issue goes on sale, and we have video to prove it

Joseph L. Flatley
J. Flatley|11.10.09

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Esquire's Augmented Reality issue goes on sale, and we have video to prove it

The Augmented Reality issue of Esquire has hit the newsstands, and our fears have come true: when this magazine comes in contact with your webcam, Robert Downey Jr. is unleashed! Aside from dangerous levels of the Academy Award-winning actor, however, the video (after the break) really highlights how silly the whole affair is: While AR has been implemented to great effect for a number of different applications, delivering video content that could just as easily been delivered without waving a magazine in front of your computer definitely crosses the line into gimmick territory. Still, the magazine's design team did pull all the stops -- so if you're curious to see what you'd get for your hard-earned dollar, check out that video walkthrough after the break.




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