Pandora sets its sights on in-car music streaming

Pandora has already come a considerable way from its rather modest beginnings, but it looks like the company unsurprisingly has some even grander ambitions for the near future, including a variety of options for in-car music streaming. That word comes straight from Pandora's Chief Technology Officer, Tom Conrad, who told attendees at the SF Music Tech Summit that the company is now working with various car manufacturers (including Ford) to better integrate Pandora music streaming into vehicles. That will apparently first come in the form of in-dash or hands-free controls to let folks use a docked device running Pandora and then, "within a few years," evolve to include full-fledged Pandora services built right into various in-car entertainment systems. Details are otherwise a bit light, but Conrad reportedly hinted that he'd have more to say at CES.