iPhone in iPhone app is useless, but mesmerizing
![](https://s.yimg.com/ny/api/res/1.2/fggIJ0KrfxhY0yaeg5uakA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTM2NQ--/https://s.yimg.com/uu/api/res/1.2/FTJq0xTErS9oJvSLPd9GAQ--~B/aD0yMDA7dz0yMzA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2009/12/12dex9b34ca.jpg)
Here's the premise: you take a good old fashioned augmented reality setup, the likes of which we've seen all over the land, and attach a three-dimensional, rotatable iPhone to it. Not impressed yet, are you? Neither were we, but there's some secret sauce to this one: you can actually launch apps on the simulated iPhone. That extra layer of interactivity makes the video after the break a lot more fascinating than it has any right to be, though it's worth pointing out that we don't think the apps are actually usable -- they just give the illusion of launching. Anyhow, don't wait around while all the cool kids are watching it, go have a gander yourself.