Barnes and Noble CEO describes Nook as 'single best-selling product,' critical to success
much like Amazon, Barnes and Noble refuses to issue actual sales figures. The closest we get to that is Steve's boast that the Nook's release has fueled a 67 percent increase in online ebook sales -- an effect that would have been even greater if the company had more stock of the device to sell. In the long term, he sees the Nook as a stimulant of traffic and sales, both in its retail and online stores, and a central component of his company's strategy. As to the iPad? Steve skirted that question by noting that B&N ebooks are also available on PC, Mac, iPhone and BlackBerry devices. Which is good to know.
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