Canon captures your coffee in a 70-200mm telephoto lens

OK, not really, but Canon was indeed giving out these novelty coffee mugs -- in the shape of an EF70-200mm f/4L USM lens -- at the Winter Olympic's press center, and here's Microsoft's Josh Weisberg (Director of Rich Media Group) showing off his swag to the whole world. Yes, we're just a bit envious. So anyone got a spare Canon L-Series lens that we can tamper with? Or maybe that big-daddy Sigma lens if you're game with sharing coffee?