So we noticed this odd "Contoso" label on Microsoft's Windows Phone Marketplace press image earlier today, and we finally got to the bottom of it: Microsoft's Todd Biggs says it's a placeholder entry for a carrier-branded section of the store -- instead of having a separate portal and / or store, Verizon or AT&T or whoever can simply sell their content to customers directly through Marketplace. So why Contoso? Todd says it's a random trademark owned by Microsoft used in place of carrier names that doesn't actually mean anything, although we think it suggests adventure, white roadsters, and finely-groomed mustachios. And now you know.
Olé, Contoso: Windows Phone Marketplace will integrate carrier-branded stores
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.