Believe it: $70 at Target takes home a new Philips (eh hem, Funai) BDP5010 Blu-ray player that once sold for as much as $250. Hell, it's listed for $139.99 right now on Target's online storefront. If you do manage to track one down in a real life Target store then you'll be getting DivX support, a SDHC card reader, BD Live, and HDMI CEC convenience. While a quick search returns a bevy of mixed reviews (image quality is only so-so), really, for $69.98 you really can't complain if you're looking to finally make the jump to 1080p physical media.
[Thanks, Keith B.]