1st quarter Blu-ray sales up 68 percent over last year

These updates are getting rather boring now that Blu-ray has a well established foothold in the packaged media business, but it's still interesting to note that for the 1st quarter of 2010, sales were up 68.5 percent over the same quarter last year. Overall packaged media was up 3.1 percent, which isn't saying that much since overall sales were hit pretty hard last year. We're not good enough at calculating percentages to determine if it was our favorite HD format that made up the difference, but Blu-ray did account for 12.3 percent of packaged media in the same time frame, versus 7 percent in 2009. Ultimately we aren't really that interested in the business side of it, but we know the studios are so if they are happy, then that means we will continue to be able to enjoy Blu-ray discs at home.