Ben-Q debuts E1260 HDR digicam with 12-megapixels, 720p video

Ben-Q might not be the most well-known name in the gadget game, but it does have a pretty solid track record when it comes to entry-level consumer electronics. The company's newest shooter might not come in the most eye-pleasing package, but the 12-megapixel E1260 HDR should do well enough in capturing those spontaneously heartwarming (or cloying) scenes with the family this summer: 720p video! 28mm 4x optical wide angle zoom lens! A 'passable' 2.7-inch LCD display! And how about that HDR image enhancement technology? Apparently, this bad boy's "high dynamic range" feature manages high contrast lighting to eliminate excessive backlight. Intrigued? This one should hit store shelves sometime next month. PR after the break.

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BenQ's E1260 HDR Camera – Make Every Shot Amazing!

TAIPEI, TAIWAN, April 28, 2010 – BenQ announced the expansion of its digital camera lineup today with the E1260 HDR (High Dynamic Range) camera. With 12 Megapixels; 28mm 4x optical wide angle zoom lens; capability of shooting 720p movies; a bright 2.7" LCD screen; advanced smart scene mode; friendly user interface; G-Sensor application; and last but certainly not least the HDR image enhancement technology, E1260 aims to bring consumers more features, more fun!

BenQ's HDR image enhancement technology is designed bring out the finest details in the darkest and brightest parts of an image – allowing you to generate stunningly faithful photos under even the highest contrast lighting conditions. It is built to be more than just a backlight solution, and is the perfect tool to overcome high contrast lighting condition challenges.

Be sure to never take shots of segment of a mountain, portion of a lake, part of a tall building, or even half a face again with E1260's 4x zoom on the 28mm wide angle lens. The wide angle lens enables the users to take panoramic shots of scenic landscapes or bustling cityscapes, as well as great photos of friends and family – even close-ups. When faced with a situation hard to be captured into a still shot, those precious moments can be made into movies with the E1260's ability to shoot 720p videos. Users can forget about carrying a separate video camera when true-colour high-definition movies are just a button press away.

The E1260 comes with an upgrade on the advanced smart scene modes compared to its predecessors, automatically detecting up to 12 different scenes: Landscape; Portrait; Backlight; Backlight Portrait; Night Scene; Night Portrait; Macro; Sunset; Text; Foliage; Snow and Still Mode. Another one of BenQ's improvements is the intuitive and user friendly interface, which makes it quick and easy to access the camera's features and settings. With helpful explanatory text matching clear icons, it makes using advanced functions incredibly simple. Whatsmore, all these are displayed on a clearer and brighter 2.7" LCD screen.

Other features which are included in the E1260 include: Auto Face Tracking; Blink Detector; Self/Love Portrait; Beauty Enhancer; Smile Catch; Smart Focus; File Management; Auto Rotation; 3 Second Prerecording and Super Shake-Free (S.S.F.). Taking the perfect shot with E1260 has never been easier!

The E1260 comes in "Metallic Gun-Metal Gray" and "Metallic Blue", it will be available worldwide in May 2010. For more information, please visit