How did the world's foremost manufacturer of robotic camera mounts advertise its flagship product
? Simple: it grabbed it, a Canon EOS 7D
and some round-trip tickets to Dubai
, and set about shooting the largest billboard in the world. Local photographer Gerald Donovan shot a nearly 45 gigapixel panorama of towering spires, desert and sky with his new GigaPan Epic Pro and a couple of the company's engineers for logistical support. You'll find the zoom-in-practically-forever image at our source link, a PR and making-of video after the break, and the cash to buy yourself a similar rig in your offshore bank account.Update:
Gerald Donovan writes in to let us know that while GigaPan did help him sort out technical issues in uploading the approximately 1,000,000 images that make up the finely-detailed panorama, the company did not sponsor or commission his work. Incidentally, he's been shooting panoramas of Dubai for some time now. GigPan did revel in the aftermath, however, as a PR after the break shows.