Mobilicity launches service in Toronto: all plans unlimited, no contracts to speak of

My, talk about a breath of fresh air. Canadian wireless subscribers have long since dealt with inhumane three-year contracts on mainstays like Rogers and Bell, signing over their cellular soul on a whim in order to get a marginally subsidized phone and a guaranteed bill for 36 months. We've heard for awhile now that Mobilicity was jonesing to change things up in the Great White North, and change it has. Shortly after receiving an all-important green light from the CRTC, the company has gone live with mobile service in Toronto, with a number of other large Canadian cities to follow in the months ahead. What's most unique about the service, however, is that every single plan it sells is unlimited in nature, and there's nary a contract to be found -- you simply pick the phone you want, the plan you want, and then you pay upfront. It's most akin to the various prepaid options here in the States (Virgin Mobile, Boost Mobile, etc.), but still -- it's a lovely alternative to have if you're a Canuck. Unlimited calling and texting can be had for just $35 per month, while $65 per month nets you unlimited everything (including global texting, US long distance calling and data usage). The phone selection ain't half bad either, with the only major "gotcha" being that extra roaming fees can apply if you use your mobile outside of metro Toronto (or in the future, away from the carrier's specific coverage cities). Hit up the source link to get the facts straight from the horse's moose's mouth.

[Thanks, Endi]