Toshiba looking to standardize wireless memory cards, crash Eye-Fi's party

We're big fans of Eye-Fi's wireless memory cards, which enable you to toss that card reader out the window and download all your pictures wirelessly. So far Eye-Fi is about the only player in that little niche, but Toshiba's looking to blow it wide open with charmingly titled "Standard Promotion Forum for Memory Cards Embedding Wireless LAN," which could be given the equally catchy abbreviation SPFfMCEWLAN (a name that is, thankfully, subject to change). Toshiba's forum, which also includes Singapore-based flash company Trek 2000, will look to create a standardized 8GB SDHC card with integrated 802.11b/g, able to transfer JPEG and RAW images either from camera to a server or directly to another camera. Toshiba is hoping other camera and flash manufacturers will join in the standardization fun and we certainly do too -- just like we hope they move past 8GB quickly.

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Toshiba and Trek Establish Forum to Promote SD Cards Embedding Wireless Communication Functions
22 Jun, 2010

Tokyo-Toshiba Corporation (TOKYO-6502) today announced the launch of an industry forum to promote a new SD card that integrates Wi-Fi wireless communication with data storage capabilities. The forum, the "Standard Promotion Forum for Memory Cards Embedding Wireless LAN"* has been founded by Toshiba and Singapore-based Trek 2000 International Ltd..

In recent years, as digital cameras have achieved huge rates of market penetration, the need for quick and easy way to share photographs has grown. The new card offers an innovative solution that brings new capabilities to the already very popular SDHC format.

The card is designed to bring Wi-Fi functionality to digital still cameras that have an SDHC slot. Once in a camera, a card can recognize and communicate with the same type of card in another camera (on a one-to-one basis), and users can exchange photographs quickly and easily. It also allows users to upload and download photographs to and from a server without any need for a cable connection or transfers of the memory card.

The new card is compliant with the SD memory card standard, supports IEEE 802.11b/g and has an 8-gigabyte capacity. It can transfer both JPEG and RAW images, the two most widely used digital formats.

Toshiba and Trek will invite the participation of digital camera manufacturers and other interested parties in promoting the card, and in exchanges of technical information toward establishing standard specifications and expanding the use of the card.

Toshiba is a market leader in the development and manufacture of NAND flash memory, which is indispensable for today's personal digital devices. The company seeks to enhance and expand its memory business by proposing new applications for NAND flash memories.

Features of SD card embedding wireless communication functions

The ability to send and receive image data among digital still cameras equipped with an SDHC slot and the card.
Upload and downloads of digital photographs between a digital still camera equipped with an SDHC slot and the card, and in a Wi-Fi environment, and a server.
User management of image transmission and reception minimizes power consumption compared with current solution.