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YouTube to intro skippable ads, world to never watch another ad on YouTube

Laura June Dziuban
July 1, 2010
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Google's senior product manager, Baljeet Singh, has announced that YouTube will introduce skippable ads later this year. Singh said YouTube has been "playing around" with skippables for the past three quarters, and it's decided to allow users a choice of which ads they see within videos. Apparently YouTube's research shows that user's viewing of an ad varies dramatically based on the quality of the ad, which is not surprising in any way. We'll say this, though: no matter how high quality the ad, we have a feeling we'll be skipping it.

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