Next Apple TV to offer 99 cent streaming episode rentals?

We've already had some indication that the next Apple TV might boast a low, low $99 price tag, and it looks like Apple might be working to make TV shows cheaper as well. According NewTeeVee, Apple is now trying to convince networks to let it offer rentals of episodes of TV shows for 99 cents. Like movie rentals, you would have 30 days to watch an episode after you purchase it, but the shows would reportedly be streaming-only, and not actually downloaded to the Apple TV, which would certainly line up with the cloud storage model we've heard about. Not many more details than that, unfortunately, nor is there any word that the rentals would extend beyond the Apple TV.