Barnes & Noble, a company which -- according to its recent earnings -- is making pretty nice inroads into the digital book market, is headed up by a self-proclaimed Luddite. In a recent short profile in New York Magazine, Riggio admitted quite openly that he'd rather turn actual pages, and carry around actual books than use his Nook. While he believes that the convenience of the e-reader will trump most readers' attachment to the physical book, Riggio (in direct opposition to, say, Amazon CEO Jeff Bezos) holds firm in the belief that brick and mortar stores will always exist for books, and says he's too busy, and too old, to adjust to the new format. In fact, he's reading a hardcover copy of Mustaine right now. Oh wait, that's... us.