Our eyes were drawn to an FCC filing this morning from a California start-up by the name of Zelfy; a quick glance at Zelfy's site reveals that they're in "stealth mode," but the picture of a woman using an iPhone to control her TV should give you an idea of what these guys are up to. Indeed, digging through the filing shows a product called "Peel" whose central component, the "Peel Fruit," is a small, battery-powered sphere of an IR blaster that connects to your home network router. Next, you download the Peel app onto the iPhone (or iPod touch) of your choice and control the Fruit over WiFi. The filing reveals little in the way of UI or functionality, but the product's tagline is "every remote and TV guide now on your phone," so we would assume that you'll have access to your cable provider's lineup and schedule from the app. More on this one just as soon as Zelfy decides to emerge from stealth mode, we suppose.