Latest smartphone displays pitted in no-holds-barred deathmatch

If you're a numbers geek, you're trying to be scientific about your next smartphone purchase, or you just like pretty colors, you might appreciate DisplayMate's latest report rounding up examples of all (well, most) of the latest and greatest display technologies out there: IPS LCD, Super AMOLED, AMOLED, and TFT, represented by the iPhone 4 and Droid, the Galaxy S, the Nexus One, and the iPhone 3GS, respectively. Noticeably missing is SLCD, the technology HTC has been using to make up for lost ground on its AMOLED shortage from component supplier Samsung, but we've got a hunch DisplayMate's hard at work at adding that into the mix.

Anyhow, considering the sheer number of variables the firm takes into consideration -- everything from color depth, to brightness, to reflectance, to color gamut -- there's no clear-cut winner, but the Droid and iPhone 4 are obviously a cut above the rest with generally higher scores and better performance across the board. The Galaxy S' Super AMOLED turns in a decent performance, too, but takes a little hit for its 16-bit color depth and blown-out colors. Of course, if you consider any of these -- even the crappy TFT on the 3GS -- to a phone from five years ago, it still looks like science fiction... so you really can't go wrong, can you?