Latest in Cbs

Image credit:

Networks hoping video on demand will save them from DVR woes

Ben Bowers, @@benbowersgp
October 13, 2010
Share
Tweet
Share

Sponsored Links

We've all gloated in delight from mashing the fast forward button through ExtenZe ads on DVRed shows, but according to CBS's chief research officer David Poltrack in an interview with the Los Angeles Times, networks and advertisers hope VOD will soon put the brakes on our hell-raising remotes. Sure, the actual impact of DVRs on advertising may still be unclear -- remember Oliver Wyman found 85 percent of DVR owners skip 3/4 of commercials in recorded shows, while Duke researchers found 95 percent of TV is watched live -- making the devices a non-issue. The way Poltrack sees it though, more prevalent VOD will "give the consumer the ability to watch shows any way they want to, and to do so in a way that is much more advertiser-friendly." He also mentions the potential cost-saving benefits for consumers, who may not need to cough up monthly DVR fees in the future just to view The Jersey Shore whenevs. As support, he cites convenient CBS research showing that 90 percent of consumers would be willing to deal with commercials in exchange for $10 in cable bill savings. But what do you say Engadget research subjects? Would you sacrifice the joy of the commercial skip if VOD had everything you could possibly want to watch? Let us know in comments below.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Curiosity rover finds evidence of ancient megafloods on Mars

Curiosity rover finds evidence of ancient megafloods on Mars

View
Sony says the PS5 would still be sold out without a pandemic

Sony says the PS5 would still be sold out without a pandemic

View
PS5 gamepad triggers will tighten as 'FIFA 21' players get fatigued

PS5 gamepad triggers will tighten as 'FIFA 21' players get fatigued

View
Fortnite's Crew subscription is built for the battle royale superfan

Fortnite's Crew subscription is built for the battle royale superfan

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr