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XpanD universal 3D glasses now available for pre-order

The lack of inter-brand compatibility is a major annoyance with current 3D glasses -- not to mention stands in direct opposition to our fashionable couch potato aesthetic. Luckily, XpanD's universal 3D glasses are finally available for pre-order on Amazon, even though there's no word on ship dates. They are however currently priced at $108, which is slightly less than the $125-$150 range quoted by XpanD's Chief Strategy Officer Ami Dror last spring. That said, no surprise drop in price could justify their PR platitude as "the most anticipated product in the history of 3D."

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October 22, 2010 – For Immediate Release

XPAND Universal 3D Glasses Now On Pre-Sale Through Amazon.com
XPAND Universal 3D Glasses, designed to work seamlessly with the broadest range of 3D-ready television displays and XPAND 3D cinemas, redefine entertainment style, quality and sophistication from the cinema to the home.
LOS ANGELES, California – In a product introduction that transcends the compatibility issues of glasses for 3D televisions, the XPAND Universal 3D Glasses are now available on pre-order through Amazon.com.
While retailers have struggled with selling 3D glasses that are only compatible with a single brand of 3D-ready television, the XPAND Universal 3D Glasses are compatible with any 3D-ready display, regardless of brand. This technology is a tremendous benefit to retailers, as the Universal 3D Glasses will help drive sales of 3D-ready displays.
"The most anticipated product in the history of 3D is now a reality," says Maria Costeira, CEO of XPAND. "The introduction of the XPAND Universal 3D Glasses represents a watershed moment in consumer electronics, as I am confident the glasses will serve as catalysts in the worldwide adoption of 3D systems for the home."
The Universal 3D Glasses can be pre-ordered on Amazon.com at:
http://www.amazon.com/XPAND-Universal-X103-3D-Glasses/dp/B00462RMS6/ref=sr_1_9?ie=UTF8&s=electronics&qid=1286471752&sr=8-9
About XPAND:

The global leader in the 3D market, XPAND Universal 3D Glasses are the only 3D glasses that work with all the 3DTV brands and models, 3D computers, 3D gaming consoles and cinema. Its 3D glasses are affordable for cinema owners and home users while providing 3D quality that was originally available only at a professional cost. XPAND has the extraordinary combination of experienced and visionary leadership, state-of-the-art technology, and economies of scale that will provide a backbone for the cinema and consumer electronics industries as they further transition into the 3D future. X6D Limited is a global company whose products and services are marketed under the XPAND brand name. XPAND was created by industry veterans in theatrical exhibition, entertainment, film production and distribution, and specialty film and digital technologies and is funded by a European investment fund. XPAND technology is used by over 3,000 3D cinemas in more than 50 countries and is the 3D solution of choice for post-production houses, educational and professional 3D applications. XPAND designs, manufactures and OEMs a range of consumer electronics 3D solutions that are driving the 3D revolution.
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For additional information, contact:
Travis McGee

Definition Branding And Marketing
(212) 660-2555 ext. 24
Travis.mcgee@definitionbam.com