We'll rarely be accused of being proper economists here, but we do have to question Hanvon's calculations in throwing up a pre-order price for its brand new color e-reader of 3,500 Chinese Yuan. That's the report coming out of DigiTimes this morning, placing the device at around the $530 mark in a market that's not exactly known for its rampant consumption of tech luxuries. Then again, what we're talking about here will indeed be the very first E Ink Triton-equipped device anywhere once deliveries commence in February, so there's the cachet of short-term exclusivity to look forward to. Or it might be very long-term exclusivity if nobody thinks that color is worth paying that massive premium over more conventional e-readers. We shall wait and see.