Qualcomm talking to AT&T, other carriers over MediaFLO spectrum sale?

Seems Qualcomm wasn't kidding when it said selling off MediaFLO's spectrum was a possibility now that it's cutting off direct-to-consumer mobile TV services. BusinessWeek is reporting that the company has sat down recently with "several carriers" -- though only AT&T is being called out by name -- presumably with the goal of fleshing out just how much dinero it could land for offing the spectrum MediaFLO uses to deliver programming. Qualcomm paid close to $700 million for the spectrum over the course of the last decade, and it lies in the 700MHz block -- a block both AT&T and Verizon will be using extensively as they build out their next-gen networks -- so it stands to reason they'd both love to buy in, likely at a healthy premium over what Qualcomm originally paid. There was a time that we loved the idea of multicast mobile TV programming, but at this point, doesn't it seem like everything should be going to beef up wireless broadband?